Monday 7 January 2013

History of Music Videos

A music video is a videotaped performance of a popular song. A music video usually includes dancing, performing to the camera or a narrative which relates to the lyrics. Music videos are usually recorded to create awareness and promote a song or artist. 


From 1902-1917 the phonoscene era was developed where a combination of sound recording was used with the actors lip synching to it. 1926 saw the arrival of talkies, which produced many short musical films. Screen songs were created by Max Fleischer where the audience can sing along and this is still popular today in musical films. Many infamous videos such as Madonna's "Material Girl's" are influenced by great musical films. Madonna took her influence from Marilyn Monroe who sang "Diamond's are a Girl Best Friend" in the famous musical film "Gentlemen Prefer Blondes".



In 1961 Manny Pittson began pre-recording music for the singalong jubilee, to which he later films various visuals of the artists lip synching.

In 1964, The Beatles released their first music video "A Hard Day's Night." This video included comedic dialogue and was shot in black and white. Their second video was out a year later and shot in colour. The Beatles then became famous for releasing promotional clips which were broadcast internationally. In 1967 The Beatles stepped it up by including slow motion and reversed film.

This became a trend where people were creating promotional videos world wide in order to create awareness of new songs which were about to be released. Well known British TV show Top of the Pops began broadcasting music videos in the late 70's. This was a good promotional platform for artists and pulled in viewers for Top of the Pops and viewers tuned in the next week in the hope of seeing their favourite videos again.

In 1981, the U.S video channel MTV launched, airing "Video Killed the Radio Star" and this began an era of 24 hour music on television. This is where music videos became more popular as they could always be seen on TV and the idea of music videos grew as a promotional tool amongst artists. Artists such as Michael Jackson and Madonna owe a great deal of their success to music videos.



2005 saw the launch of YouTube, which saw the popularity of music videos increase massively as they were so easily accessed any time people wanted them. People no longer had to wait for a music channel to play their favourite video as they could find it whenever they chose to. Artists began using YouTube and VeVo as their key to promotion and the amount of views which their videos recieve is very important to them.


1 comment:

  1. This post demonstrates a basic understanding of music videos and how they have changed over the years. You have made a start in identifying some examples, but this needs to be explained and explored in a lot more detail.

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